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Victoria & Alfred Waterfront

Victoria & Alfred Waterfront Victoria & Alfred Waterfront

KEY FUNCTIONS PERFORMED:

Development Master Planning, Design Review, Leasing and Operational Management

In 1987 the Victoria & Alfred Waterfront (Pty) Ltd was established to develop 84 hectares of dilapidated harbour frontage into a mixed use development. Lordland was appointed as the retail consultant to the fledgling company in April 1988 and then as Managing Agent in 1992. Lordland's role was to work with the client and the other sector core consultants to prepare the Master Plan for the 20 year development program of this extensive site. As retail consultants this included the restaurant and leisure tenancies including the creation of and "incubatory" system for the development of new retail operators. This development process was achieved through the supported activities for informal and short term leases provided in the "Blue" and "Red" Shed facilities. Lordland was responsible for setting up the centre management staff and systems on behalf of the client and to provide long term support to this function.

The Victoria & Alfred Waterfront is a mixed-use property development located around the historic Victoria and Alfred Basins which formed Cape Town's original harbour. It is comprised of world-class retail and leisure facilities including shopping, restaurants, coffee-shops, and taverns, seven quality hotels, an aquarium, cinemas, an IMAX theatre, art and craft markets, office space and a luxury marina residential component.

Situated between Table Mountain and Robben Island, the V&A Waterfront now attracts more than 20 million visits annually. In 1998 the V&A Waterfront eclipsed the Pyramids of Egypt as the most visited destination on the African continent. Built around an actual working harbour, the V&A Waterfront experience are primarily a maritime one. While the fishing industry still takes centre stage, it provides visitors with a close proximity to marine life and enhances the authenticity of the location.

When it comes to commercial properties, the V&A Waterfront offers businesses an excellent choice of imaginative office locations. In total, the V&A Waterfrontoffers over 100 000m² of commercial space, primarily in the A-grade to Super A-grade categories.

The Waterfront is well known nationally and internationally as a world-class shopping destination. At the Victoria Wharf shopping centre, over 240 speciality stores stock everything from designer clothing to accessories and hand-made crafts. The Alfred Mall and Clock Tower Precinct offer a selection of fine art galleries, jewellers, antique shops and a one-stop Cape Town Tourism centre. Some 68 restaurants, taverns and eateries are complemented by seven of Cape Town's finest hotels, each with its own unique style. The V&A Waterfront has a total of 388 retail tenants occupying over 42 000m².

Shortly after the purchase of the V&A Waterfront by a consortium of UK and UAE investors Lordland's involvement ceased in September 2008.

Victoria & Alfred Waterfront Victoria & Alfred Waterfront

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